Why does HALO put so much emphasis on media relations?

HALO prioritizes media relations as the most powerful way to build trust and credibility. Marketing tells people about your clinic, but media relations gets others to talk about it—creating stronger impact, especially in health. Coverage by respected journalists offers earned endorsements that paid ads can't match. Media provides vital third-party validation, strengthens reputation, counters public skepticism, and creates evergreen content that boosts search rankings.

PR & Media Intelligence Platforms are advanced tools that allow HALO to conduct highly targeted and effective media outreach. HALO uses them to:

• Identify: Pinpoint the specific journalists, publications, podcasts, and influencers who cover your niche and reach your target audience.
• Distribute: Broadly distribute your press releases to relevant media contacts.
• Monitor: Track where your clinic is being mentioned across traditional and digital media, allowing HALO to measure impact and identify new opportunities to expand your practice.

These platforms ensure HALO's outreach is precise, its efforts are efficient, and can accurately report on your campaign's success.

Many clinics create content, but it doesn't always lead to new clients. Search-optimized blogs are written with keywords and topics that your potential clients are searching for online. This helps your website rank higher in search engine results, making it easier for people to discover your clinic when they're looking for solutions your clinic provides. 

Strategic social media posts on platforms like Facebook, LinkedIn, etc. maintain consistent engagement, share valuable insights, and direct traffic back to your website and featured media coverage, keeping your clinic top-of-mind and accessible to your current and prospective clients.

HALO strategically focuses on local and regional media because that's often where your ideal clients are making their decisions. Coverage in a local newspaper, regional magazine, or community podcast deepens trust and familiarity within your immediate service area.

This directly encourages referrals and strengthens your company's reputation where it matters most: in your community. HALO does pursue national opportunities, but we emphasize local visibility to ensure tangible, referral-driven growth.

HALO’s external and internal communications audit is the foundational first step in our process. It involves a thorough assessment of your brand’s current public presence, including existing communications, digital footprint, and competitive positioning. We examine everything from your website and social media channels to past media mentions—alongside a review of competitor activity and relevant media coverage in your field.

We start here because it helps us approximate how your audience perceives your services, diagnose blind spots, uncover untapped opportunities, and ensure our strategy aligns with your growth goals. This approach reflects our commitment to being truly consultative and customized—never cookie-cutter.

No. Our mission is to support any legitimate business committed to improving people’s overall well-being from a holistic perspective . That includes—but isn’t limited to—wellness studios, holistic clinics, health coaches, MedSpas, and other purpose-driven services rooted in care and transformation. If you're unsure whether HALO is the right fit, book a free 45-minute consultation and we’ll help point you in the right direction—no pressure, just guidance.

Yes, absolutely! HALO is proud to deliver campaigns in Spanish to serve clients with Latin American audiences, especially in regions where this community has a significant presence. HALO's team includes native Spanish speakers, ensuring that your messaging is not only accurately translated but also culturally resonant and impactful for Spanish-speaking communities. This allows HALO to connect with a broader audience and meet the diverse needs of your client base.

While no ethical PR agency can guarantee specific media placements (as editorial decisions ultimately rest with independent journalists and editors), we can guarantee that we will proactively and strategically work to maximize your opportunities for coverage. HALO specializes in crafting compelling stories, building strong media relationships, and executing a strategic, high-touch pitching process that boosts your chances of earning meaningful, lasting visibility.

During a HALO campaign, we deliver a comprehensive suite of strategic communications assets and activities across six key phases. This includes:

1. Strategic Planning: Establishing alignment with clinic goals, conducting comprehensive internal and external PR audits, performing full product immersion, and executing a tailored growth campaign.
2. Leadership Profile: Crafting strategic bios that boost online visibility and credibility for founders and leadership.
3. Media Relations: Proactive pitching to secure features and strategic placements in trusted publications.
4. Digital Content: Producing search-optimized wellness articles and blog posts for founders, company websites, newsletters, and social media.
5. Media Bootcamp: Providing on-call spokesperson training to prepare for interviews and features across publications, radio, podcasts, TV and more.
6. Quality Control: Checking in for progress review, alignment, and ensuring goals stay on track.

If you want to learn more about our framework, click here.

Getting started with HALO is simple! The best way is to book a free, no-pressure 45-minute consultation call directly through HALO's website. Alternatively, you can drop us a line here, and we'll get in touch within 24 working hours.

HALO's free 45-minute consultation call is designed to be a genuine conversation, not a sales pitch. During this call, HALO will:

• Listen: Learn about your brand, its unique services, and your specific business goals.
• Identify Gaps: Discuss any challenges you're facing with visibility, trust, or growth, and identify potential "blind spots" in your current communications.
• Offer Recommendations: Based on HALO's conversation, HALO will share initial insights and outline how HALO's strategic communications approach might benefit your practice, whether you decide to work with HALO or not.

It's an opportunity for you to ask questions, understand HALO's methodology, and see if HALO is the right fit to help you unlock your clinic's full potential.