Visibility drives trust. Trust fuels growth.
People trust what they know best. Let it be you. Media is the cornerstone of third-party validation, a key to strengthening your brand's visibility, reputation and the only real solution to public skepticism.
Why media matters: HALO’s blueprint for growth.
HALO prioritizes media relations as the most powerful way to build trust and credibility. Marketing tells people about your business , but media relations gets others to talk about it—creating stronger impact. Coverage by respected journalists offers earned endorsements that paid ads can't match. Media provides vital third-party validation, strengthens reputation, counters public skepticism, and creates evergreen content that boosts search rankings.
We strategically focus on local and regional media because that's often where your ideal clients are making their healthcare decisions. Coverage in a local newspaper, regional magazine, or community podcast deepens trust and familiarity within your immediate service area.
What a Full HALO campaign encompasses.
HALO's storytelling goes beyond media coverage—also extending into social media, digital content, and more—to strengthen your presence in a search-driven world. In a year-long campaign, we guide you through six strategic phases—each built to earn trust, foster referrals, and drive genuine growth:
PHASE I: Strategic Planning
PHASE II: Leadership Profile
PHASE II: Leadership Profile
Establishing alignment with company goals, conducting comprehensive internal and external PR audits, performing full product immersion, and executing a tailored growth campaign.
PHASE II: Leadership Profile
PHASE II: Leadership Profile
PHASE II: Leadership Profile
Crafting strategic bios that boost online visibility and credibility for founders and leadership.
PHASE III: Media Relations
PHASE II: Leadership Profile
PHASE III: Media Relations
Proactive pitching to secure features and strategic placements in trusted publications.
PHASE IV: Digital Content
PHASE IV: Digital Content
PHASE III: Media Relations
Producing search-optimized lifestyle and wellness articles and blog posts for founders, company websites, newsletters, and social media.
PHASE V: Media Bootcamp
PHASE IV: Digital Content
PHASE VI: Quality Control
Providing on-call spokesperson training to prepare for interviews and features across publications, radio, podcasts, TV and more.
PHASE VI: Quality Control
PHASE IV: Digital Content
PHASE VI: Quality Control
Checking in for progress review, alignment, and ensuring goals stay on track.
Curious if we are a good fit?
We invite you to a free, no-pressure 45-minute consultation call. No sales pitch—just a genuine conversation where we learn about your business, identify potential visibility gaps, and share what we might recommend.